A vision that began in the world of Formula One, evolved through yachting, and was later refined within Private Shopping at Harrods. Along the way, we have cultivated an international network of trusted partners, prestigious fashion maisons and leading luxury brands that now define the experiences we create.
The Laurel is an experiential consultancy creating extraordinary experiences for the world’s most discerning individuals while enabling luxury brand to cultivate meaningful relationships within their lives.
A Letter From Our Founder
Luxury, lived from the inside.
There is a quiet art to luxury. It is not defined by exclusivity alone, but by the feeling of truly belonging. The Laurel was founded on this belief. The Laurel creates moments bringing together the world’s leading luxury houses and a select circle of individuals through culture, sport, travel and hospitality in ways that feel natural, considered and deeply personal.
Every introduction is intentional. Every experience is designed to leave behind something far more valuable than a memory — it creates affinity.
Having spent my career within some of the world’s most discerning luxury environments, I have come to understand that the finest relationships are never transactional. They are built through trust, shared moments and a genuine understanding of how people choose to live.
That, to me, is luxury, lived from the inside.
Lauren Ava Shaw
Founder, The Laurel